Flexibility is the main advantage of a static site - every page can be different if desired, to match the layout to different content, and the designer is free to put in any special effects that a client may ask for in a unique way on different pages. This allows theme - for instance an author may want a different theme for a different book and associated pages or perhaps for a series of books, in order to match the cover designs or the context of the stories.

Static website consists of a number of web pages with fixed content where each page displays the same information to every visitor. Static website pages contain fixed HTML code and the content of each page does not change unless manually updated by the designer or webmaster.

Static sites are the most basic type of website and are built by creating a few HTML pages and uploading these to a web server. This can work well for smaller websites or sites with a short life span and few content updates. However, for larger websites or ones where content is updated regularly, a dynamic website with a content management system would be the preferred choice.

 Benefits of a static website include:

 Easier to create and host

 Cost for a static website is usually lower than a dynamic site

 Quicker to design and build

 Easy to modify with little HTML coding required

 Well suited to smaller companies that do not require regular content updates